New episodes monthly

Winners Aren't Born. They're Built.

Real founders and elite performers on the adversity behind the achievement: the setbacks, the comebacks, and the decisions nobody sees. They worked it out. Here's how.

Scroll down to see all 06 episodes

About the show


Episodes
06
Platforms
06
New ones
Monthly

Traits of Winners sits down with world class business professionals and Kings & Queens of the second act: the people who lost it all to get it all back. Founders, elite operators. No gatekept playbooks. They worked it out, and they’re telling you how.


Six episodes in, new ones monthly

Three kinds of story

What you're
walking into

Every guest arrives from one of three directions. None of them arrived in a straight line.

Business
Pros

Founders and elite operators who've actually built the thing, talking through how they did it.

Comeback
K&Q's

Kings and queens of the second act: people who lost it all and built again.

Adversity
to Success

No shortcuts, no luck stories. Just the setbacks that came before the win.

The archive

Episodes

06 released · new episodes monthly

Alex CrawleyEP 06

Alex Crawley Generates £3million in Profit and Wins Top Biller 3 years running beating 750 people

Alex on generating £3M in profit and finishing top biller three years in a row, ahead of 750 colleagues. A powerful reminder of the effect elite performance can have on mental health and how to remain positive through adversity.

New
Chloe ThomsonEP 05

Building a £1M+ Cleaning Company

Our first female guest: how Chloe went from redundancy to a £1M+ facilities company with 50+ staff, on no plan besides betting on herself.

30 Aug39 min
Hedley Richardson and Rory MillerEP 04

Hedley Richardson & Rory Miller – ToW Origins, Q4 ’25

Two lads from a small UK town on being “too ambitious” in a place that doesn't quite know what to do with that. The boys aim to wash away small town syndrome and normalise striving for success. The winners clap & rise 🚀

26 Jul10 min
Michael McGoughEP 03

Michael McGough: Council Estate to $300k p/a Elite Seller

£5,000, a backpack, and a one-way flight to Australia: how Michael built his way into the top 1% of sales performers globally.

18 Jun1 hr 17 min
Elijah TreversEP 02

Elijah Trevers Leads a $8.3M p.a BD Team in New York at 24 Years Old

24, leading a BD team in New York. Elijah on mindset, high performance, and go-to-market across the US, Australia, and the UK.

25 Apr43 min
JordanEP 01

The Birth of The Combat Lab

Our first ever episode. Jordan on turning personal hardship into The Combat Lab, the gym and movement he built in Weymouth.

4 Apr24 min

Where the stories come from

From a small UK
town to the other
side of the world

Our guests operate globally at the highest level in business and personal achievement, building businesses from the ground up and driving unprecedented growth for their organisation.

Listen ↗
Listen ↗
Listen ↗
Watch ↗
Watch ↗
Watch ↗
Hover a face · drag to spin

What you actually get

No gatekept
playbooks.

Subscribe

Never miss
an episode

Six platforms, one show. New episodes land monthly.